Which of the following would be classed as a need?

• The latest Apple iPhone
• An expensive pair of trainers
• A place to sleep
• An annual holiday

On the Boston Matrix, which term usually refers to a product in the maturity phase of its lifecycle?

• Question mark
• Star
• Dog
• Cash cow

Which type of data can be easily measured?

• SMART target
• Quantitative
• Qualitative
• Summative

Which of the following factors is not typically considered in market size calculations?

• Consumer income levels
• Competitor pricing strategies
• Population demographics
• Number of employees in a company

Which promotional method involves donating to an organisation in exchange for them displaying the name of the business?

• Sponsorship
• Public relations
• Social media
• Sales promotions

If a company's sales increase from £2 million to £3 million over a year, what is the percentage increase in market size?

• 25%
• 33.33%
• 50%
• 100%

Which promotional method manages communications to establish and maintain a positive reputation

• Sponsorship
• Social media
• Advertising
• Public relations

What term is used to describe trying to extend the lifecycle of a product?

• Cash cow
• Decline
• Extension strategy
• Discount strategy

Which of the following is primary research?

• Reading information published in a technical journal
• Analysing tracking cookies on your website
• Analysing a report from the Office for National Statistics
• Analysing an article published in a trade newspaper

A ______________ is when a business has a range of different products to sell.

• Boston Matrix
• Cash Cow
• Extension strategy
• Product Portfolio