Which of the following is secondary research?
- Counting the number of people who enter your shop
- Trying new ideas and recording the results
- Setting up a focus group
- Analysing a government report on the state of a market
What is market size?
- The physical size of a market
- The number of competitors in a market
- The total value or volume of a market
What is market segmentation?
- Combining different markets into one
- Dividing the market into distinct groups with similar needs and characteristics
- The process of setting prices in the market
- Analysing the overall market demand
In a market where the total units sold decrease from 1 million to 800,000, what is the percentage decrease in market size?
Which of the following is not a definition of a "market size"?
- The number of potential customers
- The number of sellers of a particular product or service
- The total value of products in a market
- The profit a business will make by selling its products or services
On the Boston Matrix, which term refers to a product which has low growth but a high market share?
- Question mark
- Star
- Dog
- Cash cow
Which promotional method manages communications to establish and maintain a positive reputation
- Sponsorship
- Social media
- Advertising
- Public relations
Demographic segmentation involves dividing the market based on:
- Personality traits
- Age, gender, income, and other demographic factors
- Buying behaviour
- Geographic location
On the Boston Matrix, which term refers to a product which has high growth but a low market share?
- Question mark
- Star
- Dog
- Cash cow
Which is a correct definition of a "need"?
- Something a person desires
- Something a person cannot do without
- Something which is good value
- Something which is a product
