What term is used to describe finding out about a particular market?

• Market research
• Questionnaire
• Tracking cookies
• Word-of-mouth

A supermarket decides to match the prices of a rival store. What is this known as?

• Penetration pricing
• Cost plus
• Loss leader
• Competitive pricing

On the Boston Matrix, which term usually refers to a product in the maturity phase of its lifecycle?

• Question mark
• Star
• Dog
• Cash cow

On the Boston Matrix, which term usually refers to a product in the growth phase of its lifecycle?

• Question mark
• Star
• Dog
• Cash cow

Which is a correct definition of a customer?

• A person who makes an enquiry about a product
• A person who recommends a product or service
• A person who purchases a product or service
• A person who uses a product or service

A company targeting a specific age group, such as teenagers, is an example of:

• Demographic segmentation
• Geographic segmentation
• Behavioral segmentation
• Behavioural segmentation

On the Boston Matrix, which term refers to a product which has high growth but a low market share?

• Question mark
• Star
• Dog
• Cash cow

What is the first stage in a product's lifecycle?

• Growth
• Development
• Introduction
• Maturity

Which promotional method relies on a post "going viral"?

• Sponsorship
• Advertising
• Social media
• Public relations

Which term describes selling a product at a loss, but recovering profits on other items a customer may subsequently purchase?

• Cost plus
• Loss leader
• Price skimming
• Penetration pricing